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Presbyterian Home for Children

My social media marketing class had the opportunity to gain hands-on experience with the Presbyterian Home for Children, creating content for their Facebook and Instagram. Before we created content we created a social media strategy, studying how to use Facebook, Instagram, and LinkedIn, including other medias like podcasts and websites. We discussed the importance of brand partnerships and how to effectively create a social media marketing campaign. 

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Client Project

After meeting with the CEO and President Doug Marshall, our class was divided into groups tasked with researching other markets in order to effectively strategize and create a social media strategy and campaign leading to developing content for the Facebook and Instagram.

Step 1

Step 3

Step 2

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Target Market

Men (50+)
Women (50+)
Married couple (20-30)

Social Media Goals

1. Increase Brand Awareness (followership) for PHFC via Social Media (Instagram, LinkedIn, and Facebook).
2. Increase Social Media Traffic and Post Engagement.
3. Increase Website Traffic —> Ultimately with the primary aim being for visitors to:

a) sign up for emails/newsletters,

b) volunteer

c) donate.

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